Back to Newsroom
Pencil acquired by The Brandtech Group, ushering in the future of AI-powered advertising
Pencil, the AI-driven ad generation platform developed end-to-end by KeyValue, has been fully acquired by The Brandtech Group. This milestone reinforces KeyValue’s role in delivering cutting-edge AI solutions that drive industry growth and transformation.
Redefining Ad creation with AI
Pencil was built to help brands and agencies generate high-performing ad creatives quickly and at scale. As the world’s first generative AI platform offering an end-to-end ad creation solution, Pencil enables brands to create, launch, and measure ready-to-run ads with unprecedented efficiency.
With over 5,000 brands using the platform and more than 1 million AI-generated ads, Pencil has doubled the speed of ad creation, helping businesses scale their marketing efforts faster than ever.
A game-changing acquisition
The Brandtech Group’s acquisition of Pencil marks a major step forward in AI-powered advertising. To expand its capabilities, The Brandtech Group is launching Pencil Pro, an enterprise-level AI solution tailored for global brands, with Unilever and Bayer among its first partners.
To support this rollout, The Brandtech Group has enlisted a team from Jellyfish to lead AI training sessions for over 1,000 employees, further strengthening its commitment to innovation in digital marketing.
In an interview with The Media Leader, Brandtech Media founder Nick Emery highlighted the acquisition’s significance: "This puts a real stake in the ground about winning the space race to be the 21st-century marketing organization."
KeyValue’s role in pioneering AI innovation
From concept to market, KeyValue spearheaded the development of Pencil, solidifying its position as a leader in AI-driven advertising technology. The acquisition further reinforces KeyValue’s commitment to delivering groundbreaking AI solutions, shaping the future of digital marketing, and setting new industry standards.
With this acquisition, AI is no longer just an asset in advertising—it’s the future.
