PENCIL

Building an out-of-the-box AI-powered Ad generation platform

AdTech

Singapore-based early-stage startup established to help brands & agencies discover winning ad ideas. This AI Ad Generator allows businesses to create new ad variations 10x faster, unlocking their next level of growth.

Client Requirement

With its innovative vision to pave the way for businesses to generate better, faster, and more affordable ads for DTC brands, PENCIL required a powerful Creative AI platform to assist them in their mission. KeyValue’s knowledge and expertise came into use here.

Client Website

www.trypencil.com Case Study | Website Link

Geography

Singapore

Industry

AdTech

Building AI-Powered platforms

Products

Pencil App
An AI-powered platform that uses video generation tools like Adobe After Effects, enables smaller brands to generate ads, where the target customers are DTC brands, Shopify merchants, and Marketing agencies.
Pencil Pro
An advanced version of Pencil App which performs as an enterprise-level generative AI product, specifically created to meet the needs of global brands. This product has a custom-tailored & fully-featured enterprise-grade video and image editor(web-based) & an ad generation system capable of satisfying sophisticated editing and ad generation needs.

Challenges we surpassed

Unified Predictions
- Unbalanced dataset
- Explainability of models
Copy Generation
- Copy length & Emoji support
- Multi-language support
Exports & Editor
- Regression testing
- Custom font rendering
- Unoptimized videos and images.

Features in Spot Light

Marketing Insights and predictions
Enterprise editor
Multi-language Copy generation system.
Ad export system
Billing & Subscription

Tech Stack

PENCIL is triumphing

No.1 generative AI creative and distribution SaaS platform

Generate unlimited ad creative in minutes, not days

Trusted by 3,000+ brands and agencies to generate over 1,000,000 AI ad creatives.

Generates ad predictions trained on a dataset of over $1B in ad spend.

Pencil’s AI ads offer -48% better CPA & +79% better ROAS.

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