Integrity
Be true to yourself, your colleagues and to your customers
Our motto
Our motto
Our motto is to help start-ups and scale-ups become successful companies. We work hand-in-hand with them to build their dream. Treating their products as our own, we transform raw ideas into thriving realities. We walk alongside our partners, help them navigate the complexities of product development, and achieve success.
Our values
Integrity
Innovation
Innovate to create the best product - meeting customers needs in a novel way
Innovation
Commitment
Always give your 100%
Commitment
Empathy
Feel everyone in yourself
Empathy
Passion
Love what you do
Passion
Brand essence
KeyValue’s name, logo, and tagline carry multiple meanings.
Our name
KeyValue is more than a name – it's a representation of what we stand for and the essence of our work. Our name is the foundation we root ourselves in and the spirit we uphold in all our efforts – providing value to everyone we work for and everyone who works for us.
KeyValue represents the value added to every product we craft, which is the core among the values of a tech company. The products we build go beyond fulfilling a need – they offer a unique value to their users, setting them apart in the market.
To a software engineer, KeyValue means a pair that defines two elements – one the definition or name of the data element and the other the data or value itself – which is the primary concept behind associative arrays, cache systems, and key-value databases.
KeyValue also symbolizes the fundamental principles we uphold in all our partnerships. We value each of them – and see them as long-term relationships. This elevates the value we provide to all our collaborations, laying the groundwork for mutual success.
Our logo
Our logo, the tricolored Valknut triangles that run limitless, is a personification of who we are. Made up of the simplest polygon, the triangle, our logo stands for unity and strength. Unifying people, processes, and tech – together defines our culture.
For a mathematician, these may be Borromean triangles or Brunnian links. It might remind a physicist of its uses in few-body quantum systems, string theory, and in the study of entangled states in quantum physics. To us, the symmetrical interlocking triangles represent balance, creativity, and harmony – the perfect metaphor for the values and passion we uphold.
Each triangle symbolizes one of the many value systems of our company – growth, product, support, and others. Much like the values that are represented as triangles while modeling value chains and value systems, each of these triangles exists in different dimensions but is intricately linked to each other.
The colors of the triangles – red signifies energy, passion, and love; blue – stability, intelligence, and inspiration; gray – wisdom, dignity, and experience. These are placed on a white background which itself is a symbol of sincerity, elegance, and humility.
Our tagline
“Let's build your idea” – at first read, one might think of the literal meaning that we simply build someone’s idea. But it signifies much more. It’s how we build it – together as a team with the person who developed the idea.
“Let's build your idea” sums up our commitment to flexibility and versatility in our approach to collaboration. It expresses our willingness to work with our partners to bring their vision to life and our capability to take the lead in crafting and refining their ideas on their behalf. We adapt and tailor our approach to fit our partners’ preferences and objectives.
